Lead Generation – Email List Building Best Practices
4 Reasons Why Not to Buy Target Niche Email List?
4 Reasons to Have a Team to Build Your Target Niche Email List.
Have you ever wondered why many of your competitors while going for lead generation don’t buy an email list from the best of the service providers in the industry? Instead, they hire an agency or have in-house team to do lead generation – email list building for their target niche. You must be wondering why they are investing time and money in getting the information that is already available in the market at a cheaper price and is just a few mouse-clicks away. If you don’t know the reasons, then this blog is going to unfold few of those.
- To Avoid a Spammer Tag:
Whether you buy it from a freelancer or an agency there are always HIGH chances that your target universe has been bombarded with quite a few emails from time to time since this data has been sold multiple times already. Now think how you will feel with multiple uninvited guests at your home, obviously, nobody likes them and so your target universe. This results in high chances that your target universe marking you as a SPAMMER.
- Quality Email Lists: You will never have an authentic update about when was the last time the email list was updated, does it really have your target universe or it’s just a bundle of email ids, how & when it was developed & so on, except that you have to rely on the supplier words for these queries. However, having your own email list building team gives you the freedom to know the real status of the email list you are using. This email list building team can be an in-house team or a hired one. A timely update of these lists forms QUALITY DATA & increases your success rate.
- No Shortcuts to Success: Your newly purchased list can be an old one that has been already USED & REJECTED by your competitors. You might be using best of the marketing tools with analytics and other well renowned social media tools TECHNIQUES to support your online promotion efforts & your emails might also be landing into inbox giving you a very good open, click-through rate. BUT you are not converting them. So avoid buying a list and instead have a team to develop your custom email list.
- Building Your Own Knowledge Bank: Buying a readily available email list and having a team to build it are totally two different aspects. If you have an email list building team, hired or in-house, actually you are adding knowledge to your company which is good in the long run for the business. Whether one agrees or not, actually when you start hiring & working with this list building team you are actually doing market research about best practices for this data and adding this information to the knowledge bank. This knowledge helps in deciding longterm business strategies and ‘to do’ and ‘not to do’.
Have you ever given a thought, why it’s not working? Lastly, you blame your sales team. Look deep & have a deeper dive into the ‘realm of reasons’. SIMPLE the list you bought was already sold multiple times, quite obvious, too many of your competitors who offer similar products & services. Your target universe & potential leads are already done with their sales process and might be in the ‘current client list’ of your competitors. So they must be just clicking your email thinking “Oh, another similar vendor!” giving you a click or open hit for your weekly / monthly sales report. Sometimes they send responses as ‘be in touch’ or “we are keeping your details in file.” making you happy.
Now it’s equally important how you overcome such marketing challenges, simply have your own Email List Building team – in-house or hire an agency instead of buying an existing list. Of course, this will take some time, remember success has no shortcuts.
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